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Privacy Policy

This Privacy Policy explains how Storefront collects, uses, and protects personal data on storefront.ng and stores hosted on our platform in Nigeria.

Effective date: Last updated:

1) Who we are and scope

Storefront operates an e-commerce platform that enables Nigerian businesses to run online stores, accept payments, and manage orders. This Policy applies to the website storefront.ng and any stores we host on subdomains of our platform (the Services).

  • Controller: For your account data and visits to our websites, Storefront is the data controller.
  • Processor: For shopper data processed on behalf of a merchant (store owner), Storefront acts as a data processor/service provider; the merchant is the controller for that data.

2) The data we collect

A. Account holders (merchants and staff)
  • Identity & contact: name, business name, email, phone.
  • Profile & settings: store name, branding, preferences, connected channels.
  • Auth & security: passwords, login history, device/usage logs, IP address.
  • Billing: plan details, invoices, payment confirmations from payment processors.
  • Support: messages you send to support or feedback forms.
B. Shoppers & site visitors
  • Order & contact: name, email, phone, delivery address, order items and value.
  • Payment status: success/failed flags and references (we do not store full card numbers).
  • Communications: marketing opt-ins, replies to order notifications.
  • Technical: device info, IP address, cookie IDs, pages viewed, and actions (e.g., add-to-cart).
C. Data from third parties
  • Payment processors: transaction outcomes, references, and payout notices.
  • Analytics & security: performance metrics, anti-fraud and error logs.
  • Integrations: minimal details necessary to enable connected services.

We do not knowingly collect special category data or children’s data.

4) Cookies, analytics, and WhatsApp click-to-chat

We use necessary cookies to run the site and optional cookies (e.g., analytics) to understand usage and improve performance. You can manage cookies in your browser settings and, where available, through our cookie banner.

WhatsApp: Some stores offer click-to-chat buttons. When you use them, you interact with WhatsApp’s services. We do not receive the content of your messages; we may record that a link was clicked for engagement reporting.

5) Payments and card data

Payments on stores using Storefront are processed by independent payment processors such as Paystack and Flutterwave. We receive transaction confirmations and references but do not collect or store full card numbers.

6) Sharing your data

We share personal data only as necessary to operate the Services, for example with:

  • Payment processors.
  • Cloud hosting and infrastructure providers.
  • Email/SMS and customer support tools.
  • Fraud/security and analytics providers.
  • Professional advisors and authorities where required by law.

When acting as a processor for a merchant, shopper data is handled under the merchant’s instructions and our data processing terms.

7) International transfers

We may store and process data outside Nigeria. Where we transfer personal data internationally, we use appropriate safeguards, such as contractual commitments, consistent with the NDPA and other applicable laws.

8) Data retention

We keep personal data only as long as needed to provide the Services and for legal, accounting, or reporting obligations. When no longer needed, we delete or anonymise it.

9) Your rights (Nigeria)

Under the NDPA you may have rights to access, correct, delete, restrict or object to processing, and to data portability. To exercise these rights, contact us as set out in Contact us. We may need to verify your identity.

If unresolved, you may complain to the Nigeria Data Protection Commission (NDPC).

10) Children’s privacy

Our Services are not intended for children under 13. We do not knowingly collect personal data from children. If you believe a child has provided personal data to us, please contact us so we can delete it.

11) Security

We use administrative, technical, and organisational measures to protect personal data, including HTTPS encryption in transit, access controls, and regular backups. However, no online service is 100% secure.

12) Merchant responsibilities

  • Publish your own customer privacy notice.
  • Configure cookie/consent settings and honour customer rights requests.
  • Use personal data collected via your store only for lawful purposes and in line with applicable laws and your agreements with Storefront.

13) Third-party services

Our Services may link to or integrate with third-party services (e.g., payment processors, messaging, social platforms). Their privacy practices are governed by their own policies.

14) Facebook/Meta data deletion

If you used Facebook/Meta to sign in or connect a Page/WhatsApp, you can request deletion of your data associated with those integrations by emailing privacy@storefront.ng with the subject “Facebook Data Deletion”. Include your full name, the email or phone used on Storefront, and (if known) your Facebook User ID. We will confirm the request and delete associated data unless we need to retain it to meet legal obligations.

15) Changes to this Policy

We may update this Policy from time to time. We will post updates here and change the “Last updated” date above. Where changes are material, we will take additional steps to notify you.

16) Contact us

Questions or requests about this Policy or your personal data can be sent to privacy@storefront.ng.

17) Sub-processors (overview)

CategoryProvider(s)Purpose
PaymentsPaystack; FlutterwaveProcess payments and send transaction confirmations
Infrastructure/HostingRailwayHost our websites, databases, and backups
Email/SMSTransactional email providersSend order updates and support messages
Analytics/SecurityFirst-party analytics and error loggingMeasure performance; detect fraud and abuse

We do not disclose full card details to Storefront. Payment providers receive and process such data directly.

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